Desktop Integration provides expert guidance in the selection and use of statistics in solving business problems. Our statistical consultant is an expert, and has been providing Statistical Analysis and Design Services for over 25 years. We offer a wide range of services from computing simple descriptive statistics to formulating sophisticated predictive models. Training your staff on statistical applications is offered as well. Desktop Integration can perform all phases of a research project - instrument design, data collection, analysis, interpretation, reporting, and implementation - or assist in any part.

One of our specialties is helping companies segment, profile, and predict the behavior of their key consumers through a variety of data mining techniques, including the development of predictive models to specialized patents. This is often achieved by designing web surveys and analyzing responses to identify customers who are interested in a product or service.

• Experimental Design
• Instrument Design and Development
• Including questionnaire/survey design
• Reliability and validity testing of all instruments
• Sample size determination using power analysis
• Database Construction and Management
• Analytic Methods
• Descriptive statistics including measures of
  central tendency and dispersion
• Nonparametric tests
• t and z tests
• Correlation analysis (r)
• Analysis of Variance (ANOVA) including post hoc comparisons
  to locate effects
• Multivariate Analysis of Variance (MANOVA)
• Analysis of Covariance (ANCOVA) with post hoc comparisons
• Multivariate Analysis of Covariance (MANCOVA)
• Repeated measures ANOVA, ANCOVA, MANOVA, MANCOVA
• Statistical Model Development
• Developing advanced predictive models, profiling models,
  and scoring models
• Model testing and validation
• Building simulators to test different scenarios in the marketplace
• Factor analysis including reliability testing of factor structures
• Principal Components Analysis
• Linear, multiple, non-linear, logistic, and multinomial logistic regression
• Tradeoff Models, including Conjoint and Discrete Choice
  and related adaptive designs
• Correspondence analysis
• Exhaustive Chi-square Automatic Interaction Detection
  (Exhaustive CHAID), particularly effective for market segmentation
• Reporting
• Complete reports including sophisticated graphics, recommendations,
  and an executive summary
• Implementation
• Extensive experience interfacing with ad agencies, sales and
  marketing teams, and actual sales personnel to apply and implement
  research findings
• Training
• Instruction is available, on a group or individual basis, for a wide range
  of statistical procedures. We have extensive experience with most
  SPSS modules including their newest data mining/segmentation tool,
  AnswerTree 3.1

Psychographics is the study and measurement of attitudes, values, and lifestyles to gain further insight into consumer behavior. The most successful segmentation, profiling, targeting, and messaging campaigns incorporate psychographic data.

Desktop Integration's Statistical Consultant has extensive experience designing and implementing psychographic projects for large corporations, particularly in the computer, telecom, and pharmaceutical industries.

This includes:

• Instrument design with particular emphasis on the development of
  pertinent psychographic questions
• Determining the most appropriate data collection methodology
• Providing crucial guidance in the development of data repositories
  for storing and analyzing psychographic data
• Bridging psychographic data with other data sources such as
  demographic information
• Sophisticated analysis that will provide the greatest insight
  and actionability from the bridged data
• Implementation, including training sales forces to utilize
  and apply the results
• Tracking the success of the engagement in terms of ROI